Top Email Marketing Tips

With a larger number of organizations integrating email marketing to both cut costs and achieve a higher return on investment than traditional mail campaigns, to maximize this marketing strategy is vital.

Here are the Top 10 Email Marketing Tips .

 

1. Subject lines: Keep your subject lines short and creative. If you do not specify a creative subject lines, nobody will ever open your e-mail. Besides being creative, to achieve optimal open and click-through rates, keep your subject lines under 50 characters.
2. Make a clear opportunity for action - you must have a clear opportunity for action within your email marketing newsletters. Lay out exactly what you want the recipients of your message to do, and design the message to make that path easy for your recipients to follow.
3. Experiment with Link placement - the place that appears in a link in your email marketing campaign can be crucial for click-through rates. Experimenting with link placement in your newsletter by segmenting your list, or separate your list into multiple lists to determine which interface works best in a particular position.
4. Target recipients by name - personalize your marketing emails to greet and address recipients individually by name. People are more likely to read your email when you see them with their name, instead of making them feel like a number in a bulke-mail address.
5. Give both HTML and plain text - your e-mail recipients are not that many messages as HTML. Be sure to provide a text version of your e-mails that your recipients instead of the HTML version can subscribe.
6. Content Is King - providing great content is key to increasing your ROI through email marketing. When writing promotional copy, make sure to know your audience and creates a goal or trying to make the reader take action.
7. Your audience in The Dialog - what people think when it comes to your organization? Invite your subscribers to enter into a dialog with you via your e-mail newsletters. Questions from readers submit their questions or concerns and then publish your responses and opinions. This kind of dialog that shows you care and the best form of relationship building.
8. Make Landing Pages Fit Your E-mail marketing - landing pages are an important part of an email marketing campaign. Make sure the design of the landing page matches the design of the e-mail campaign.
9. How often to send your newsletter - Studies reveal that one newsletter per month is optimal in communication with your subscribers. However, your subscribers will let you know how often they want to hear from you. They let you know through the subscription.
10. The brand of your E-mail - E-mail marketing is a great way to brand your organization to your stakeholders to strengthen. During the e-mail campaigns, add your logo and looking at the same place every time. Make sure you both the same colors and fonts in your e-mail marketing as you do on your website and all printed collateral.

Unfortunately, many organizations lose revenue by not including these online email marketing tips this year.

Posted in: Email Marketing,Marketing,Newsletters