What is more important in SEO: Links or Content?

SEO was a relatively simple practice. Development of a large amount of keyword-stuffed content and implementing an aggressive campaign on backlinking article marketing sites. Google would start indexing your site in the direction of the top of the search engine results pages for the sake of its relevance, rough detected by a keyword, and the interest on the web, or the number of links from sites with a high PageRank. For many years these were the most important factors of search engine optimization results.

Changes in both search engine algorithms, including Google's Panda to work and in how search engines generate indexes, including Bing action points and caffeine, the new index of Google-interface, have clear keyword optimization obsolete. Instead, the emphasis is on the content that receives traffic and is widely read. Google Analytics, which a majority of the Webmasters use hits to follow, the time spent on a page, and the most common entry and exit pages, feeds of all kinds of user behavioral information back in the Google algorithm, allowing them to pages where people actually spend time on priority.

SEOmoz Reports 2011 Criteria search algorithm

According to recent research SEOmoz, the fastest growing optimization value is derived from an analysis of the observed value of a site for the users, the signals of social networks, and behavioral usage data.

What does this mean for traditional optimization? It is increasingly difficult to artificially the results of search engines placement with a-dimensional SEO. The new algorithms are taking their rankings to influence from a variety of difficult criteria, such as how many different people you share articles on social networks and how many pages on your site a user visits before departure.

The fastest declining values come from easy to influence criteria, including exact keyword matches, anchor text in external links, and paid links. This is a significant change of the algorithm in 2009, that anchor text appreciated of external links to the page about three times as much as it does now. In fact, if a high percentage of your links use keyword-rich anchor text to point to the site, this may even have a negative effect on the SEO.

Why change Search Engine Optimization?

Because Google receives more and more of these holistic user interaction information, they have increasingly reduced the value of traditional backlinking. This makes sense from the perspective of a search engine. By providing interesting content, they make searchers happy. They are not really so afraid that changing the system has the harder to the game of the SEO-algorithm.





Greater penalties for Bad SEO

New algorithm of Google includes about optimization and bad SEO practices much tougher than it did before. New Google's penalty box, a man of degradation affected your SERP with a minimum of 6 places, can easily become a Web site using traditional SEO practices on the third or fourth page of the Google index for previously minor transgressions, such as thin content. This is a risk that you are not prepared to take, if the process to remove the criminal takes a lot of time and energy, including convince a Google engineer that you no longer want your old marketing techniques using via a reconsideration questions.

Conclusions

Looking for the current environment, with a strong focus on user relevance, content is king. How you get more eyes, and the longer you can keep them on your page, the better your pages position in the search engines. Of course, SEO can help the search engine some organic traffic to your page, especially in the absence of the quality of the results for other sites in your niche, but if you want to compete with your largest competitors, you need to deliver high quality content aimed at drawing people, not search engines.

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