The key to a successful web business is a good keyword research. I said no
business ranking keyword search does not give you because it gives you the
targeted traffic rankings. High rankings do not matters what matters is the
targeted traffic because you can not make a sale if you sell computers, but you
rank high for "steel spans in california".
This is why you need to perform keyword research properly, because only good and focusing on popular keywords will not do any good if your keywords are highly questionable.
Best approach to keyword research is to select keywords with a high efficiency ie selecting keywords that are popular even less competitive.
How do you decide which keywords to target in your website content? These keywords are vital to ensure that people find you when searching the Web for relevant words or phrases.
Keyword research involves a bit of research and a good knowledge of your company and the services that you offer your customers. There are several websites that are specifically designed to be easier to make your keyword research. Some of them are:
Overtures Inventory Tool - This tool is free and very easy to use and understand, but it only tells you how many searches were last month for your keyword (and similar terms) was performed on Overture and its other partner sites.
Wordtracker allows you to enter a chosen keyword, and then offers a list of alternative, related keywords. WordTracker is a much more powerful tool, but you must pay for it (you can sign up for one day for about $ 10) to use. WordTracker helps you find the most appropriate keywords for your site telling you what people are really looking for and how competitive that particular
keyword or phrase.
One vs keyword keyword phrasesIn general, you're better off focusing on phrases, not single words. For most companies there is just too much competition for single keywords.
For example, if you're in search engine optimization services, you would not normally choose "search engine optimization" as your keyword. Go to Google and search for "Search Engine" and you'll see why ... There are nearly 20 million results and top rankings are dominated by large companies like Google, AddMe, Submit Express etc (at the time of writing) on the Internet for a long
time been.
What's more, research shows that customers are becoming more search-savvy - they're looking for more specific strings. They learn that more specifically, they find what they need much faster.
So instead of targeting "search engine optimization", try to think of specific keyword phrase. Ask yourself what is unique about your business? How can you be more specific? Perhaps your website based in China? Then why not use "search engine optimization China" as your keyword? This way, you'll not only an opportunity in the standings, you'll also appear in much more targeted
searches. In other words, a higher percentage of your site visitors will be looking for a search engine optimization company based in China.
Keyword Frequency
Keyword frequency refers to how often a keyword appears on the page. In general, the more times a keyword appears on the page, the more relevant it will be to that of the search. Some major search engines like Google, MSN and Yahoo give importance to how often does your web page, certain keywords or phrases that you target, but let me warn you, exaggerated this as spam can be viewed and even your site banned from search engines Get to forever.
Keyword Density
This is the number of times your keywords appear in relation to the total text words used on the web. If your page had only one word of the text, saying "seo", the keyword density would be 100%. As the only text on your page "SEO services" then would the keyword density "seo" 50% because each
word on the page 1/2th of the entire text, or 50% represents.
Stop Words
Stop words are common words and characters that are generally ignored by most of the search engines. As an example:
they, their, your, hair, and was, he, him, her, that, is, at
Most search engines ignore end of words because it helps reduce the amount of storage required to index the billions of pages of data, and improve the speed and relevance of search results. AltaVista search engine is up to date every word apear on indexes.
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